Define a Global Brand. How Important Are Global Brands

question 4

Essay

Define a global brand. How important are global brands?

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Definitions:

Greater Equality

A state or condition where differences in access to resources, opportunities, and rights are minimized across individuals or groups in society.

Social Change

The alteration in societal structures and norms over time, often driven by collective behavior and cultural innovations.

Collective Behavior

Actions taken by a group of people that are spontaneous, unstructured, and not regulated by formal rules, often arising in response to an event or shared emotion.

Western Beauty Standards

Aesthetic norms and ideals, often propagated by media and culture, emphasizing particular body types, facial features, and styles rooted in Western societies.