Competition and the Ease of Global Communications Are Forcing Managers

question 76

Multiple Choice

Competition and the ease of global communications are forcing managers around the world to ____.

• A) expand global advertising
• B) respond quickly to competitive threats
• C) make greater commitments to global marketing
• D) increase customer access to their companies
• E) extend product and service warranty periods

---

Definitions:

Equilibrium

A state in a market system where supply equals demand, and no economic forces are acting to change the price or quantity.

Lemons

Beyond its botanical context, refers to goods of subpar quality, particularly used in the context of the used-car market to describe vehicles with defects.

Potential Buyers

Individuals or entities that have shown interest or possess the capability to purchase goods or services.

Lemons

In economics, a term used to describe a product of significantly lower quality than what was expected, particularly in the context of used vehicles.