According to C

question 19

Multiple Choice

According to C. K. Prahalad, consumers in the bottom-of-the-pyramid markets have been relatively ignored by international marketers because of misconceptions about their:

• A) willingness to buy international products.
• B) buying habits.
• C) expectations from the product.
• D) lack of resources.
• E) traditions and culture.

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Definitions:

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.

Self-Serving Bias

A cognitive bias that involves perceiving oneself in an overly favorable manner or attributing success to personal factors while attributing failures to external factors.

Actor-Observer Effect

The tendency to attribute one's own actions to external causes while attributing others' actions to internal factors.

Halo Effect

The cognitive bias that causes one's impression of a person to influence one's thoughts and feelings in unrelated areas.