According to C

question 19

Multiple Choice

According to C. K. Prahalad, consumers in the bottom-of-the-pyramid markets have been relatively ignored by international marketers because of misconceptions about their:

• A) willingness to buy international products.
• B) buying habits.
• C) expectations from the product.
• D) lack of resources.
• E) traditions and culture.

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Definitions:

Barium

A chemical element with symbol Ba and atomic number 56, used in medical imaging to improve the contrast of X-ray photographs.

Fluorescence

The emission of light by a substance that has absorbed light or other electromagnetic radiation, often seen in minerals, plant materials, and synthetic compounds.

Prone

Lying flat, especially face-down, or having a tendency or inclination towards something.

Supine

A position of lying on the back, face or front side up.