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If After Seeking All Reasonable Secondary Data Sources, Research Questions

question 45

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If after seeking all reasonable secondary data sources, research questions are still not adequately answered, the market researcher must collect _____ data.


Definitions:

Nomothetic Goals

Objectives or aims that apply universally, seeking to establish general laws and principles about human behavior.

Strategic

Pertaining to the identification of long-term goals and the creation of plans to achieve these goals, often in the context of business or military operations.

Primary Goals

The main objectives or targets that an individual or group aims to achieve.

David McClelland

A psychologist known for his work on motivation, specifically the Theory of Needs concerning achievement, power, and affiliation.

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