According to the Text, When a Company in Need of Foreign

question 36

Multiple Choice

According to the text, when a company in need of foreign market research wants to rely on an outside, foreign-based agency or on a domestic company with a branch within the country in question, it should take into consideration:

• A) attitudes of people in the target country.
• B) size and degree of involvement in foreign marketing.
• C) social norms in the target country.
• D) government laws in the parent and target countries.
• E) standard of living in the target country.

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Definitions:

Affirmative Action

Policies or measures aimed at increasing the representation of minorities and women in areas of employment, education, and business from which they have been historically excluded.

Reverse Discrimination

Discrimination against members of a dominant or majority group, often as an attempt to correct historical injustices.

Occupational Stress

The stress experienced as a result of job-related pressures and challenges which can affect performance and well-being.

Robert Karasek

A social psychologist best known for his work on job strain and the demand-control model, which discusses the effects of occupational stress on health.