International Marketers Often Collect Forms of Information Not Normally Collected

question 65

Essay

International marketers often collect forms of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance as to what forms of information need to be collected in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

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Definitions:

Shaping

A method of teaching new behaviors by rewarding closer and closer approximations to the desired behavior.

Successive Approximations

The process of reinforcing behaviors that are increasingly closer to the target behavior, commonly used in operant conditioning.

Desired Response

The targeted outcome or behavior that a stimulus or intervention aims to elicit.

Generalization

The tendency to respond in the same way to different but similar stimuli, often used in learning theories.