Marketing Research Methods Can Be Grouped into Two Basic Types

question 87

Multiple Choice

Marketing research methods can be grouped into two basic types. What are these two types?

• A) Pre-analysis and post-analysis
• B) Quantitative and qualitative
• C) Descriptive and conclusive
• D) Intuitive and deductive
• E) Traditional and electronic

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Definitions:

Joints

Natural fractures or separations in rocks along which there has been no significant movement parallel to the surfaces of the fracture.

Anticline

A type of fold that is arch-like and has its oldest rocks at its core, formed by the compression and bending of Earth's crust.

Columnar Joints

Vertical, pillar-like structures that form in basalt and other rocks due to cooling and contraction.

Scratch Marks

Linear abrasions on a rock surface, often caused by the movement of a glacier and carrying debris across the rock.