Which of the Following Shortcomings Is Typically Faced by Foreign

question 97

Multiple Choice

Which of the following shortcomings is typically faced by foreign marketers with respect to primary research?

• A) The results of a marketing research conducted by a foreign firm are rarely reliable.
• B) Local research agencies are typically not willing to work for foreign marketers.
• C) International marketing research is severely restricted by government laws.
• D) International marketing research is extremely complicated, time consuming and costly.
• E) Consumers may not be willing to respond to international research surveys.