Mark Bressler Is Having Great Difficulties with His Company's Advertising

question 40

Multiple Choice

Mark Bressler is having great difficulties with his company's advertising in Japan. As a representative of Ford Motor Company he believes that it is entirely proper to use American campaigns in the Japanese market. He was very surprised to learn that a slogan "Body by Fisher" (the company that makes Ford undercarriages) translated in Japanese as "Corpse by Fisher." Which of the following problems is Mr. Bressler experiencing with his company's advertising?

• A) Improper syntax
• B) Improper colloquialisms or slang
• C) Improper grammar
• D) Improper local language
• E) Improper translation

Understand the concept and utility of delimited text files in data management.

Know the process and benefits of using the Chart Wizard in Access.

Grasp the basics of XML files, including their structure and use in Access.

Understand the visualization of data through different types of charts and their applicable scenarios.

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Definitions:

Competency-Based Pay

A compensation approach that ties an employee's pay to their level of competency or skills, rather than their job title or position.

Advantages and Disadvantages

The beneficial and unfavorable aspects or outcomes of a decision, action, or situation.

Wage-Rate Compression

A situation where differences in wages among employees narrow, often leading to less distinction in pay between higher and lower-level jobs.

Compensation Difference

The variation in pay and benefits among employees, which can be due to factors like experience, education, job function, or performance.