With Respect to Business Customs, Customs to Which Adaptation Is

question 98

Multiple Choice

With respect to business customs, customs to which adaptation is helpful, but not necessary are called:

• A) imperatives.
• B) electives.
• C) exclusives.
• D) non-traditional.
• E) standardized.

---

Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Product Life Cycle

Defines the stages that new products move through as they enter, get established in, and ultimately leave the marketplace and thereby offers marketers a starting point for their strategy planning.

Maturity Stage

Stage of the product life cycle when industry sales reach their peak, so firms try to rejuvenate their products by adding new features or repositioning them.

Self-Concept

The image a person has of himself or herself; a component of psychographics.