Which of the Following Is the Most Important Factors in Determining

question 2

Multiple Choice

Which of the following is the most important factors in determining what kind and how much of an innovation will be accepted?

• A) The time required for the change to occur.
• B) The number of people that could be benefited.
• C) The degree of interest in the particular subject.
• D) The power or authority of the change agent.
• E) The financial impact, immediate and long-term, of accepting the change.

---

Definitions:

Straight Rebuy

A buying situation in which a business customer signals its satisfaction by agreeing to purchase the same product at the same price.

Continual Buy

Ongoing purchasing actions by consumers for products or services, often due to brand loyalty or satisfaction.

Copy Paper

Standard-sized, thin paper generally used for writing, printing, and photocopying in office and school environments.

Derived Demand

A demand for a commodity, service, or good that arises from the demand for another good or service, for example, the demand for steel being driven by the demand for automobiles.