Examlex
When a product or idea is innovative, the marketers involved act as agents of change.
Unmet Customer Needs
Customer requirements or desires that are not adequately addressed by current products or services.
Customized Products
Goods and services that are tailored or personalized to meet the specific needs or preferences of individual customers or user groups.
Psychographic Segmentation
A marketing strategy that divides the market based on consumer personality traits, lifestyles, interests, attitudes, or values to better target marketing messages.
Perceptual Map
A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.
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