The Relationship Between Language and International Marketing Is an Important

question 50

Multiple Choice

The relationship between language and international marketing is an important factor that cannot be overestimated. Recent studies indicate that a new concept, ____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.

• A) paralinguistics
• B) linguistic distance
• C) language parallels
• D) language roots
• E) linguistic accents

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Definitions:

Adverse Selection

A situation in which one party in a transaction has more information than the other, often leading to the selection of poorer-quality goods or higher-risk individuals.

Seller Ratings

Evaluations or scores given to sellers on e-commerce platforms, based on the quality of their products, shipping speed, and customer service.

Moral Hazard

A situation where one party is more likely to take risks because another party bears the cost of those risks, often seen in insurance and financial sectors.

Federal Deposit

Funds deposited in a federal bank or a financial institution that is guaranteed by a government agency.