The Strategy of _____ Deliberately Sets Out to Change Those

question 31

Multiple Choice

The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

• A) planned change
• B) top-down change
• C) guerilla marketing
• D) differentiated marketing
• E) disruptive marketing

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Definitions:

Structural Conduciveness

The extent to which social structures allow for, or facilitate, certain behaviors or developments.

Social Control

Mechanisms, strategies, and institutions society employs to regulate individual behavior, maintaining order and conformity.

Mobilization

The process of assembling and organizing resources or people for action or deployment.

Resource Mobilization Theory

A theory in social movements that emphasizes the importance of resources, such as money, labor, and materials, for the success of social movements.