To Be Globally Aware, an International Marketer Must Have All

question 73

Multiple Choice

To be globally aware, an international marketer must have all the following EXCEPT:

• A) a tolerance of cultural differences.
• B) a knowledge of cultures.
• C) a knowledge of history.
• D) a knowledge of microeconomics.
• E) a knowledge of world market potential.

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Definitions:

Management by Objectives

A management strategy in which employees and managers collaborate to set, monitor, and achieve specific objectives.

Specific Objectives

Clearly defined targets that an organization or individual aims to achieve, often within a set timeframe.

Higher-Level

Tasks or responsibilities that involve more complexity and greater importance.

Personality Characteristics

Traits or features that define an individual's patterns of thought, feeling, and behavior, contributing to their unique identity.