The International Marketer Is Not Affected by Domestic Competition

question 22

True/False

The international marketer is not affected by domestic competition.

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Definitions:

Social-Responsibility Norm

An expectation that people will help those needing their help.

Kitty Genovese

A woman whose 1964 murder in New York City became a symbol of urban apathy, leading to research on the "bystander effect."

Bystander Effect

A social psychological phenomenon where individuals are less likely to offer help to a victim when other people are present.

Social-Responsibility Norm

A societal rule that people should help those who need assistance, even if doing so is costly.