_____ Is the Conscious Effort on the Part of the International

question 11

Multiple Choice

_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.

• A) Standardization
• B) Adaptation
• C) Segregation
• D) Segmentation
• E) Projection

---

Definitions:

Mechanistic Designs

Mechanistic designs are centralised with many rules and procedures, a clear-cut division of labour, narrow spans of control and formal coordination.

Organic Designs

Approaches to structuring organizations that foster decentralization, allowing for quick adaptation and autonomy among teams.

Centralised Authority

An organizational structure where decision-making powers are concentrated at the top levels of management, leading to a more uniform and controlled implementation of policies.

Contingent Design

An approach that adjusts strategies or structures based on specific situations or contexts.