Evaluate Rajiv's Employer in the Case "The Training Program" from Both

question 12

Essay

Evaluate Rajiv's employer in the case "The Training Program" from both a utilitarian and Kantian ethics perspective. How do both moral theories see the company's actions thus far and what response from Rajiv would each theory expect

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Definitions:

Target Customer Group

A specific subset of the broader market that a business intends to reach and serve, identified by particular characteristics that align with the company's products or services.

Customer Segmentation

The process of dividing a customer base into distinct groups based on common characteristics, to target marketing efforts more effectively.

TAM

Total Addressable Market, which refers to the overall revenue opportunity available or total demand for a product or service within a market.

Major U.S. City

Any large and significant urban center in the United States typically characterized by a substantial population, economic activity, and cultural influence.