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Focusing on socialization as a community and cultural process,David Andrews studied the "persona" created in connection with Michael Jordan during the 1990s.He concludes that through media images of Jordan,the "Jordan persona" was
Primary Data
Data that is collected firsthand by the researcher for a specific research purpose or project.
Tertiary Data
Information that has been collected and processed from secondary sources rather than obtained directly from original sources.
Secondary Data
Information that has been collected previously by someone else, used for research purposes other than the original intent.
Restaurant Industry
The sector of the economy that encompasses businesses focused on preparing and serving food and beverages to customers.
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