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Research on normative overconformity suggests that if we wish to understand this form of deviance we must
Vendor Rating System
A method used by businesses to evaluate and rank suppliers based on performance criteria such as quality, delivery time, price, and compliance.
Postpurchase Behavior
The actions and reactions of consumers after buying and using a product, which can include product reviews, repeat purchases, or complaints.
Buying Committee
A group of individuals within an organization responsible for making purchase decisions, typically involving high-value products or services.
Formalized Buying Center
A structured group within an organization responsible for making purchase decisions.
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