In Order to Determine Customer Needs and to Implement Marketing

question 20

Multiple Choice

In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs,marketing managers need information about ________.

• A)customers
• B)competitors
• C)other forces in the marketplace
• D)all of the above

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Definitions:

Credit Terms

The conditions under which credit will be extended to a customer, including the repayment time frame and any interest or fees that apply.

Periodic System

An inventory valuation method where physical inventory counts are done periodically to determine the cost of goods sold and the ending inventory level.

Physical Count

Physical count involves manually counting all inventory items in a business at a specific time to verify quantities and ensure accuracy in records.