Limited-Service Suppliers ________

question 3

Multiple Choice

Limited-service suppliers ________.

• A)specialize in one or a few phases of the marketing research project
• B)are research studies conducted for different client firms but in a different way
• C)collect and sell common pools of data designed to serve information needs shared by a number of clients.
• D)offer a wide variety of marketing research services tailored to suit a client's specific needs

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Definitions:

Treatment

The management and care of a patient for the purpose of combating a disease, disorder, or injury, involving a range of medical or psychological strategies.

Study

The act of applying the mind to acquiring knowledge on a subject, through reading, investigation, or practice.

Test-retest Reliability

A measure of the consistency of a psychological test or assessment over time when administered to the same individuals.

Internal Consistency

A measure of the reliability of a psychological test or assessment, based on the correlation between multiple items or components of the test.