A ________ Is a Formalized Set of Procedures for Generating

question 5

Multiple Choice

A ________ is a formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis.

• A)marketing information system
• B)management information system
• C)decision support system
• D)none of the above

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Definitions:

Total

Referring to the complete amount or sum of parts.

Relative Frequency

In statistics, relative frequency refers to the ratio of the number of times a particular event occurs to the total number of events observed.

Lemonade Stand

A small, often temporary stand or business where lemonade is sold, typically run by children or as a simple small-scale business model.

Legislation

Laws that have been enacted by a governing body or the process of making or enacting laws.