Descriptive Research Is Conducted for All of the Following Reasons

question 62

Multiple Choice

Descriptive research is conducted for all of the following reasons except ________.

• A)to describe the characteristics of relevant groups,such as consumers,salespeople,organizations,or market areas
• B)to determine the degree to which marketing variables are associated
• C)to understand which variables are the cause and which variables are the effect of a phenomenon
• D)to determine the perceptions of product characteristics

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Definitions:

Yield To Maturity

The total return anticipated on a bond if it is held until the maturity date, considering all payments of interest and principal against the current market price.

Coupon Payments

Coupon payments are periodic interest payments made by bond issuers to bondholders, and represent the interest earned on the bond investment.

Dividend Growth Model

This model estimates the value of a dividend-paying stock by considering expected future dividend payments, growing at a constant rate, and discounting them back to their present value.

Cost Of Equity

The return that a company requires to decide if an investment meets capital return requirements; it is often used by firms to evaluate the cost of funding from equity financing.