________ Is the Most Used Descriptive Design in Marketing Research

question 61

Multiple Choice

________ is the most used descriptive design in marketing research.

• A)Longitudinal design
• B)Exploratory design
• C)Cross-sectional design
• D)None of the above

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Definitions:

Empirical Approach

A method of acquiring knowledge based on observation and experimentation rather than theory or pure logic.

Functionalism

A theory in psychology that considers mental life and behavior in terms of active adaptation to the person's environment.

Freudian Psychology

A comprehensive theory of human nature that emphasizes the importance of the unconscious mind, developed by Sigmund Freud.

Positive Psychology

A field of psychology focused on the study of positive aspects of human life, such as happiness, well-being, and thriving.