Creating a Marketing Database Involves All of the Following Steps

question 59

Multiple Choice

Creating a marketing database involves all of the following steps except ________.

• A)transferring raw sales information to a microcomputer
• B)enhancing consumer purchase information by overlaying it with demographic and psychographic information
• C)analyzing information in terms of a customer's activity over the life of the business relationship
• D)none of the above

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Definitions:

Genre Tropes

Common themes, motifs, or clichés that are specific to a particular genre and are used to meet audience expectations.

Sin City

A nickname often associated with Las Vegas, Nevada, due to its extensive gambling, adult entertainment, and nightlife offerings; also a graphic novel series by Frank Miller.

Femme Fatale

A literary and cinematic archetype that represents a mysterious and seductive woman whose charms ensnare her lovers, often leading them into compromising, dangerous, and deadly situations.

Mise-en-Scene

A term used in film, theater, and television to describe the arrangement of everything that appears in the framing – actors, lighting, décor, props, costume – which contributes to the visual storytelling.