The Number of Focus Groups That Should Be Conducted on a Single

question 25

True/False

The number of focus groups that should be conducted on a single subject depends upon (1)the nature of the issue, (2)the number of distinct market segments, (3)the number of new ideas generated by each successive group,and (4)time and cost.

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Definitions:

Market Attractiveness

A measure of the potential profitability and opportunities within a particular market or industry segment.

Competitive Intensity

A measure of the degree of competition within a market or industry, often impacting pricing, innovation, and market share dynamics.

Brand Awareness

How well consumers know and can identify the specific characteristics or branding of a certain brand's offerings.

BCG Matrix

A strategic planning tool that classifies a company’s business units or products into four categories (Stars, Question Marks, Cash Cows, Dogs) based on market growth and market share.