Laddering Requires Interviewers to Be Trained in Specific Probing Techniques

question 73

True/False

Laddering requires interviewers to be trained in specific probing techniques in order to develop a meaningful "mental map" of the consumer's view toward a target product.

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Definitions:

Fertilizer

A chemical or natural substance added to soil or land to increase its fertility and promote plant growth.

Cropland

Land that is used for or suitable for the cultivation of crops for agriculture.

One-Child Policy

A population control policy formerly implemented by China, wherein families were restricted to having only one child to curb population growth.