Depth Interviews Suffer from Many of the Disadvantages of Focus

question 67

Multiple Choice

Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent.Which of the following disadvantages is not shared with focus groups?

• A)Skilled interviewers capable of conducting depth interviews are expensive and difficult to find.
• B)The lack of structure makes the results susceptible to the interviewer's influence.
• C)The data obtained are difficult to analyze and interpret.
• D)All of the above are shared with focus groups.

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Definitions:

Competitive Advantage

A condition or circumstance that places a company in a superior business position compared to its competitors, often resulting from unique resources, capabilities, or strategies.

Advantage

A favorable or beneficial condition, circumstance, or position that improves one's ability to achieve success.

Competitors

Entities that compete within the same market, offering similar products or services to the same customer base.

Competitive Advantage

Competitive advantage occurs when a business possesses a unique feature, capability, or position that allows it to outperform competitors.