Which Telephone Interview Method Involves Phoning a Sample of Respondents

question 23

Multiple Choice

Which telephone interview method involves phoning a sample of respondents and asking them a series of questions with the interviewer using a paper questionnaire to record the responses with a pencil?

• A)traditional telephone
• B)in-home
• C)computer-assisted telephone interviewing (CATI)
• D)Internet

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Definitions:

Television Commercial

A form of advertising broadcast on television, using short and engaging visuals and narratives to promote products, services, or messages.

Advertisers

Individuals or companies that promote or announce products, services, or events to the public to enhance sales or attendance.

Stereotype

A generalized belief or assumption about the characteristics, attributes, and behaviors of a group or category of people.

Attribution Theory

A social psychology theory that explains how individuals infer the causes of their own and others' behavior and events.