Table 62 in the Text Provides a Comparative Evaluation of Survey

question 47

Multiple Choice

Table 6.2 in the text provides a comparative evaluation of survey methods.Mall intercept surveys allow for diversity of questions.Which two additional methods are also shown as high on the diversity of question criteria?

• A)in-home interviews;computer assisted personal interviews (CAPI)
• B)in-home interviews;computer assisted telephone interviews (CATI)
• C)Internet;computer assisted telephone interviews (CATI)
• D)computer assisted telephone interviews (CATI);mall-intercept interviews

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Definitions:

Market Price

The present price at which a good or service is available for purchase or sale in the market.

Growth Rate

The growth rate is a measure of the increase in size, number, value, or strength of a business, investment, population, or other measurable entity, usually expressed as a percentage over a specific period of time.

Stock Price

The current price at which a particular company's shares can be bought or sold on the stock market.

Stock Market Return

Stock market return is the gain or loss achieved on an investment in the stock market, expressed typically as a percentage of the investment's original value.