In the New York Coupon Experiment Mentioned in Your Text,the

question 76

Multiple Choice

In the New York coupon experiment mentioned in your text,the experiment was conducted to test the effects of the face value of coupons on the likelihood of coupon redemption.Subjects were randomly assigned to 2 treatment groups.One group was offered 15-cent coupons and the other 50-cent coupons for four products.During the interviews,the respondents answered questions about which brands they used and how likely they were to cash coupons of the given face value the next time they shopped.In the preceding experiment,the independent variable that was manipulated was ________.

• A)brand usage
• B)the value of the coupon (15-cent versus 50-cent coupon)
• C)the likelihood of cashing the coupon
• D)individual shoppers

---

Definitions:

Bottom-Up Processing

A type of information processing that begins with sensory input and builds up to perception, emphasizing the importance of the sensory data itself in understanding and interpreting a stimulus.

Top-Down Processing

A cognitive process that involves using context or prior knowledge to interpret new information.

Extrasensory

Perception or communication outside of normal sensory processes, often referred to as ESP.

Telepathy

The presumed exchange of thoughts or ideas through methods beyond the recognized senses.