A ________ Design to Measure the Effectiveness of a Test

question 44

Multiple Choice

A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Respondents are recruited to central theater locations in different test cities. At the central location, respondents are first administered a personal interview to measure, among other things, attitudes toward the store (O₁) . Then they watch a TV program, the respondents are again administered a personal interview to measure attitudes towards the store (O₂) . The effectiveness of the test commercial is measured as O₂ - O₁.

• A)one-shot case study
• B)pretest-posttest control group
• C)static group
• D)one-group pretest-posttest

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Definitions:

Tacit Assumptions

Unspoken, implicit beliefs or assumptions that are taken for granted within an organization or group, often without being openly discussed or examined.

Decision Making

The process of identifying and choosing alternatives based on the values and preferences of the decision maker.

Positive Feedback

A type of feedback that reinforces and encourages the behavior or performance that led to it, often used to motivate individuals or affirm strategies.

Producing Scarves

The process of creating scarves through various methods such as knitting, weaving, or printing, typically involving textiles.