A ________ Design to Measure the Effectiveness of a Test

question 105

Multiple Choice

A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Two groups of respondents would be recruited on the basis of convenience.Only the experimental group would be exposed to the TV program containing the test (Sears) commercial.Then attitudes toward the department store of both the experimental and control group respondents would be measured.The effectiveness of the test commercial is measured as O₁ - O₂.

• A)one-shot case study
• B)pretest-posttest control group
• C)static group
• D)one-group pretest-posttest

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Definitions:

B Cells

A type of white blood cell that plays a key role in the immune response by producing antibodies to neutralize pathogens.

Red Blood Cell

A cell that carries oxygen from the lungs to the body's tissues and returns carbon dioxide from the tissues back to the lungs.

Abbreviation

An abbreviation is a shortened form of a word or phrase used to save space or avoid repetition.

Immune Response

The body's defense mechanism against foreign substances, involving both specific and non-specific components.