In Marketing Research,attitudinal Data Obtained from Rating Scales Are Often

question 18

Multiple Choice

In marketing research,attitudinal data obtained from rating scales are often treated as ________ data.

• A)nominal
• B)ordinal
• C)interval
• D)ratio

---

Definitions:

Demand Shift

A change in the quantity of a product or service that consumers are willing and able to buy, due to factors such as price, consumer preferences, or income changes.

Equilibrium Price

the price at which the quantity of goods supplied equals the quantity of goods demanded, reaching a state of market balance.

Demand Increase

A situation where the desire and willingness to purchase a good or service grows, often resulting in higher prices.

Supply Decrease

A reduction in the quantity of a product or service that is available for sale.