Which of the Following Statements Is Not True About the Comparative

question 39

Multiple Choice

Which of the following statements is not true about the comparative scales technique?

• A)An example of using comparative scales is asking respondents to evaluate Coke on a 1 to 6 preference scale.
• B)Comparative scale data must be interpreted in relative terms and have only ordinal or rank order properties.
• C)Comparative scaling is also referred to as non-metric scaling.
• D)Comparative scales include paired comparisons,rank order,and constant sum scales.

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Definitions:

Subjective Criteria

Decision-making factors based on personal preferences, opinions, or judgments rather than on objective data.

Purchase Decision

The final stage in the buying process where a consumer chooses to buy a specific product or service after considering various alternatives.

Gross Domestic Product

The total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period, serving as a comprehensive indicator of a country's economic performance.

Service Sector

A segment of the economy that involves providing intangible goods like services and experiences rather than physical products.