Which Statement Is Not Correct Concerning International Marketing and the Use

question 12

Multiple Choice

Which statement is not correct concerning international marketing and the use of comparative scaling techniques?

• A)Opinion formation may not be well crystallized.
• B)In some developing countries,preferences can be best measured by using ordinal scales.
• C)Respondents in many developed countries,due to higher education and consumer sophistication levels,are quite used to providing responses on interval and ratio scales.
• D)None of the above statements are incorrect.

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Definitions:

Lay Witness

An individual who provides testimony in a legal proceeding about what they observed or experienced without needing specialized knowledge or expertise.

Eyewitness

A person who has personally seen something happen, such as a crime or an accident, and can provide a first-hand account of it.

Informational Interview

A conversation in which a person seeks insights on a career, industry, company, or professional path from someone with experience in that area.

Friendly Witness

A witness who is biased against your client’s adversary or sympathetic toward your client in a lawsuit or other legal proceeding. An adverse witness.