How Would You Rate Sears as a Department Store

question 33

Multiple Choice

How would you rate Sears as a department store?
Version 1
Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best
Version 2
Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best
0 10 20 30 40 50 60 70 80 90 100
The above scales are all examples of a ________.

• A)continuous rating scale
• B)Stapel scale
• C)Semantic differential scale
• D)Likert scale

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Definitions:

Heredity

The biological process whereby genetic factors are transmitted from one generation to the next.

Purpose

The reason for which something is done or created, or for which something exists.

Psychological Environment

The perceived or experienced surroundings that influence an individual's mental and emotional state.

Force

The influence or energy exerted on or against an object in order to cause it to change its motion or state.