To Make the Respondents More Comfortable and Informed,some Marketing Research

question 39

True/False

To make the respondents more comfortable and informed,some marketing research firms and fieldwork agencies provide potential respondents with toll free numbers to verify the information given by the field workers and to take the survey over the phone.

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Definitions:

Solomon Asch

He was a psychologist best known for his research on conformity, showing how individuals often conform to the opinions of the majority even when they are contrary to their own beliefs.

Conformity

The act of matching attitudes, beliefs, and behaviors to what is perceived as social norms.

Normative Social Influence

The effect other individuals have on us, causing conformity so we gain their approval and acceptance.

Group

A collection of individuals who interact with one another, share similar characteristics, and collectively have a sense of unity.