________ Require(s)responses to Be Recorded with a Special Pencil in a Pre-Designated

question 40

Multiple Choice

________ require(s) responses to be recorded with a special pencil in a pre-designated area coded for that response.

• A)CATI or CAPI
• B)Computerized sensory systems
• C)Mark sense forms
• D)Optical scanning

---

Definitions:

Sales Orientation

Sales orientation is a business approach that prioritizes selling products and services through aggressive promotion and sales techniques.

Marketing Concept

The idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals.

Durable Goods

Consumer products that have a long life span and are not consumed or worn out quickly.