Ethical Issues That Arise During the Data Preparation and Analysis

question 10

True/False

Ethical issues that arise during the data preparation and analysis step of marketing research process pertain mainly to the researcher.

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Definitions:

Negative

Typically associated with undesirable outcomes or attributes, indicating a deficit or reduction.

Good A

A hypothetical or generic product or service that is used as an example in economic theories or problems.

Price-Inelastic

A scenario where the demand for a good or service is relatively unchanged when the price varies.

Total Revenues

The total sum of money received by a company for goods sold or services provided during a certain period.