Cluster Analysis Has Been Used in Marketing for All of the Purposes

question 55

Multiple Choice

Cluster analysis has been used in marketing for all of the purposes below except ________.

• A)segmenting the market based on benefits sought from the purchase of a product
• B)identifying new product opportunities by clustering brands and products so that competitive sets within the market can be determined
• C)selecting test markets
• D)determining how strongly sales are related to advertising expenditures

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Definitions:

Social Withdrawal

The behavior of avoiding social interactions and activities, often associated with anxiety, depression, or other psychological conditions.

Anorexia

An eating disorder characterized by an obsessive fear of gaining weight, leading to a refusal to eat enough food and, consequently, severe weight loss.

Irritability

A state of increased annoyance or touchiness, often as a symptom of stress or certain medical conditions.

Empirical Support

Evidence that is based on observation or experiment, supporting the effectiveness or validity of a concept or treatment.