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The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 14

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The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:
The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:    What does α<sub>ij </sub>represent? A) 1 if the jth level of the ith attribute is present, or 0 otherwise. B) the part-worth contribution or utility associated with jth level (j, j=1, 2, ...k<sub>i</sub>) of the ith attribute (i, i=1, 2,...m)  C) number of attributes D) number of levels of attribute i
What does αij represent?


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