MDS Could Be Used for All of the Marketing Applications

question 107

Multiple Choice

MDS could be used for all of the marketing applications below except ________

• A)Market segmentation: position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions.
• B)Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning.
• C)Consumer intention: how do consumer's intentions to buy the brand vary with different price levels?
• D)Channel decisions: judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.

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Definitions:

Socialist

Pertaining to a political and economic theory of social organization which advocates that the means of production, distribution, and exchange should be owned or regulated by the community as a whole.

Anarchic

Characterized by a lack of structured government or authority, often leading to disorder and confusion.

Theocratic

A theocratic system or government is one in which priests or religious leaders control the state, claiming divine commission or ruling in the name of a deity.

Terrorist Organization

A group involved in premeditated, politically motivated violence against noncombatant targets, usually to influence an audience.