Which Is a Disadvantage of the Derived Approach to Collecting

question 97

Multiple Choice

Which is a disadvantage of the derived approach to collecting perception data?

• A)The criteria are influenced by the brands or stimuli being evaluated.
• B)The researcher must identify all the salient attributes.
• C)It may be difficult to determine before analysis if and how the individual respondents' judgments should be combined.
• D)It may be difficult to label the dimensions of the spatial map.

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