Which of the Ways Below Is Not a Way in Which

question 77

Multiple Choice

Which of the ways below is not a way in which preference data might be obtained?

• A)asking respondents to rank brands from the most preferred to the least preferred
• B)asking respondents to rate all possible pairs of brands in terms of similarity on a Likert scale
• C)asking respondents to make paired comparisons and indicate which brand in a pair they prefer
• D)asking respondents for preference ratings for the various brands

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Definitions:

Audience Needs

The requirements or expectations of the audience that should be met by a presentation, product, or service.

Journalistic Approach

A method of inquiry and reporting that seeks to inform the public by gathering, assessing, and presenting news and information in an accurate, clear, and unbiased manner.

Question-And-Answer Chain

A sequence of queries and responses used to gather information or solve a problem.

Mindmapping

A visual technique for organizing information, ideas, or thoughts around a central concept, using branches to represent different aspects or connections.