In Conjoint Analysis,________ Are the Values Assumed by the Attributes

question 75

Multiple Choice

In conjoint analysis,________ are the values assumed by the attributes.

• A)relative importance weights
• B)orthogonal arrays
• C)part-worth functions
• D)attribute levels

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Definitions:

Cooler

A term that can refer to a device or container used to keep things cool, particularly food and drinks, by using ice or other refrigerants.

Thermometer

A device used to measure temperature, often utilizing mercury or digital sensors.

Sensation-Seeking Behaviors

Actions that are pursued to achieve heightened states of arousal or intense experiences.

Drive-Reduction Theory

A theory of motivation stating that behavior is motivated by the desire to reduce internal drives, such as hunger or thirst, that cause physiological discomfort.