Which Statement Is Not True About Formulating the Conjoint Analysis

question 84

Multiple Choice

Which statement is not true about formulating the conjoint analysis problem?

• A)Attributes selected should be salient in influencing consumer preference and choice.
• B)Once the salient attributes have been identified,their appropriate level should be selected.
• C)The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.
• D)The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.

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Definitions:

Rigid Set

In mathematics, a set whose members adhere to strict criteria or definitions, often used in contrast to more flexible or loosely defined collections.

Consequentialism

An ethical theory that judges whether an act is right or wrong based on its consequences.

Utilitarianism

The ethical principle that urges individuals to act in a way that creates the most happiness for the largest number of people.

Bribes

Illicit payments, offers, or receipts of value offered or made to influence the actions or decisions of someone in a position of power, often to gain an unfair advantage.