If Managers Evaluate the Quality of the Entire Project Based

question 27

Multiple Choice

If managers evaluate the quality of the entire project based on the quality of the report and presentation,which reason for the importance of the report and presentation most applies?

• A)Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation.
• B)The involvement of many marketing managers in the project is limited to the written report and the oral presentation.
• C)Management decisions are guided by the report and the presentation.The researcher should assist the client in evaluating the research process in retrospect.
• D)The report and presentation are the tangible products of the research effort.

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Definitions:

Web Layout

A mode in word processing and web design that presents a document as it would appear in a web browser, focusing on how content flows across different screen sizes.

Page Layout

The arrangement of text, images, and other objects on a page, designed for print or digital media.

Sizing Handle

Handles around an object in graphic or document editing software that allow the user to adjust its size manually.

Rotate Handle

A graphical control in software that allows the user to rotate images, shapes, or text objects within a document.